SEO in the Age of AI Search: What’s Really Changing (and What’s Not)

20:00 · 14 Oct 2025 – 17 Oct 2025 · YouTube

About this talk

This talk by Hristiyan Myankov explores the profound impact that AI is having on search behavior, particularly through platforms like ChatGPT, Gemini, and Bing Copilot. The speaker addresses the evolving landscape for Drupal site owners and marketers, questioning the relevance of traditional SEO strategies, including the importance of keywords and structured data. Attendees will gain insights into how AI-powered search changes user interaction and what remains vital for SEO success. The session provides practical guidance on adapting Drupal content and structure to remain competitive in the AI-driven search environment, along with a roadmap for future SEO strategies.

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DrupalCon Vienna 2025

14 Oct 2025 – 17 Oct 2025

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