Shaking Up the Travel Industry with Drupal: Riviera Travel’s Sector-Leading Transformation

This talk features Greg Sines as he explores how Riviera Travel harnessed Drupal to enhance customer journeys, unify intricate data relationships, and surpass industry benchmarks in the travel sector, which is not traditionally aligned with Drupal. The session delves into Riviera's transition from outdated systems to a robust digital platform, emphasizing the modeling of complex travel products and crafting data-driven experiences for users. Attendees will learn how Drupal's entity architecture facilitates the representation of real-world concepts like trips and ships, while discussing efficient management of multi-region websites using Drupal's Domain Access. This presentation aims to inspire agencies and product teams to consider Drupal's potential in non-traditional industries, demonstrating how thoughtful platform design can effectively meet both business goals and customer needs.