About this talk
This talk explores A/B testing as a method for analyzing how modifications on web pages influence user engagement and conversion rates. The speaker discusses general A/B testing principles and highlights key features and common applications of the Optimizely tool, including altering text and color, adding or removing content, optimizing for mobile devices, and performing full-page testing through redirects. Additionally, the session provides a glimpse into some advanced features of Optimizely. Aimed at beginners and intermediates, this session is designed for anyone interested in enhancing user experience through A/B testing strategies. The speaker, Kristen, has extensive experience in Drupal development and architecture, focusing on multilingual capabilities, migrations, and SEO.
