DrupalCon Vienna 2017: Accessibility as a Business Proposition

This talk discusses how LimoenGroen, founded by Baris Wanschers, differentiates itself in the competitive web development landscape by specializing in sustainable websites. By emphasizing accessibility, the speaker illustrates how to enhance business value while reducing the Total Cost of Ownership for clients. The session guides attendees on effectively communicating the significance of accessibility to clients, justifying additional development hours, and introduces the concept of stacked development, which prioritizes proper HTML markup before implementing interactivity. No extensive technical background is required, although basic HTML knowledge may enhance understanding of the examples presented.