DrupalCon Vienna 2017: Drupal Enterprise Marketing as a Global Business Alliance

This talk explores the evolution of Drupal as a viable platform for enterprises, particularly in sectors sensitive to pricing such as Government and NGOs. It details the next steps for the Global Drupal Business Alliance and highlights how companies within the Drupal ecosystem can foster a successful future in the enterprise market. The speaker, Ivo Radulovski, emphasizes the importance of collective marketing strategies and community-driven marketing efforts to promote Drupal effectively against larger competitors. Key topics include KPIs for successful solution marketing, collaborative initiatives within the Drupal community, and insights from the recent Drupal Buyer Survey. Radulovski leverages his extensive experience in managing Drupal enterprise solutions to provide actionable strategies for growth and collaboration among Drupal agencies and community leaders.