DrupalCon Vienna 2017: Evolution of Digital and Retail Stores Leveraging Drupal

This talk explores how a leading telecommunications company enhances the customer experience in its physical stores by digitizing price tags. The speaker discusses the role of Drupal as a core technology in managing content for Digital Price Tags across multiple local markets while maintaining a single tenancy system. Key topics include the choice of Drupal within the telco ecosystem, how it boosts user engagement, and revitalizes both digital and retail environments. The presentation also covers a template management framework designed to address repetitive content challenges, enabling editors to repurpose content effectively and detailing the system architecture that connects with other internal systems to maximize features. This session serves as a case study on utilizing Drupal as an application framework focused on enhancing user engagement in retail settings.