KubeCon + CloudNativeCon Europe

Project Lightning Talk: Translating Ebpf Into Business Value: Lessons From The Cili... Bill Mulligan

5:13 · 23 Mar 2026 – 26 Mar 2026 · YouTube

About this talk

This talk, presented by Bill Mulligan, focuses on translating eBPF capabilities into business value using the Cilium project as a case study. The speaker shares insights from building the Cilium website, which effectively links deep technical features to tangible business outcomes in areas like performance, cost, and security. Attendees will learn strategies for communicating the value of their projects without sacrificing technical credibility, enabling maintainers to enhance their own documentation and users to grasp the significance of low-level innovations.