Behind the scenes: The big rebrand

This talk explores the journey of rebranding Present to Succeed, capturing the behind-the-scenes process of creating a new brand identity. The speaker discusses the collaboration with Studio Punkt over six months to develop a flexible brand identity system that can scale across global markets, particularly for events in Sofia and London. They share insights into the challenges faced and the importance of establishing a robust and recognizable brand that evolves with new themes each year. The session highlights how this ambitious project aims to provide a strong foundation for future growth while keeping the brand fresh and innovative.