The Secret to Audience Engagement | Present to Succeed 2021 Session by Liz Booth and Jaz Isherwood

This talk features Liz and Jazz from Buffalo Seven, who explore the transformative power of storytelling and its impact on our perceptions of the world. The speakers discuss the psychological reasons behind our inclination to trust stories, often prioritizing them over factual information, and examine the fine line between inspiration and manipulation. Attendees will gain insights into how storytelling can influence, persuade, or deceive, along with practical strategies to identify when a story may be used to manipulate. This session is ideal for those interested in psychology, TED-style presentations, and critical thinking, offering a new perspective on how stories shape our understanding.