About this talk
In this enlightening session, Alexei Kapterev explores what differentiates an inspiring presentation from a merely informative one by delving into the fusion of reason, emotion, and moral purpose. Drawing on his extensive research into organizational decision-making, he emphasizes that truly inspirational communication utilizes Aristotle's forgotten third element—ethos—alongside rationality and emotion. Kapterev presents his three-part framework for effective speaking: character, purpose, and principle, demonstrating how these can be applied to any context, whether on stage or in a boardroom. This talk redefines what it means to engage an audience and accomplish impactful communication.
