QA: Challenge Accepted 2025

To Measure or Not to Measure: The QA Metrics Dilemma - by Maryam Umar

28:13 · 27 Sep 2025 · YouTube

About this talk

This talk explores the essential question of how to effectively measure quality assurance metrics, discussing both the challenges and advantages of various approaches. The speaker examines traditional defect counts alongside modern indicators such as test automation coverage and release quality, guiding attendees on how to identify meaningful metrics that align with business objectives. Drawing from over 18 years of experience in QA across finance, mobile, and eCommerce, Maryam shares insights on avoiding common pitfalls in data collection and leveraging metrics to foster continuous improvement in QA processes. As an international speaker and advocate for inclusion in tech, she aims to inspire by showcasing the creative potential within the field of engineering.