DrupalCon Sydney 2013: Real-Time Mobile Ecommerce in Drupal

This talk covers how Luna Park Sydney has developed a revolutionary real-time, mobile e-commerce system based on open web standards, transforming the ticket purchasing experience at one of Australia's iconic theme parks. The speaker discusses the challenges encountered when integrating this new system with existing ticketing processes and optimizing an online shop for both mobile and desktop users, utilizing Drupal Commerce as the foundational platform. The session also explores Luna Park's broader strategy of leveraging technology to enhance customer engagement, including the use of CiviCRM for unified customer views and advanced social media mining techniques. Audience members will gain insights into the innovative solutions implemented to improve customer interactions and learn from the experiences shared by key staff involved in the project.