About this talk
This talk explores the impact of agentic commerce on the retail industry, emphasizing how intelligent agents are revolutionizing the way customers shop. The speaker examines the transformation of customer discovery, decision-making, and purchasing behavior through aggregated conversational platforms and agent-to-agent interactions. Additionally, the session addresses the architectural implications for backend systems needed to support these agent-driven retail experiences. This presentation provides insights into how Target is preparing for the future of commerce as shopping becomes more intuitive and driven by user inquiries.
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