Fireside chat – The Trust Stack How to Build Products That Match User Needs

This talk explores the impact of engaging with over 200 people prior to developing meaningful code, detailing how this approach transformed the product, influenced the roadmap, and increased development speed. The speaker discusses the strategic pivot from sustainability experts to resource-stretched non-experts and the insights gained about the value of AI in this context. Additionally, the session highlights how prototypes facilitate trust, alignment on workflows, and the transition from discussions to acquiring paying customers. Attendees will gain practical patterns for implementing trustworthy AI, including traceability, feedback loops, and effective weekly iteration strategies.