DrupalCon London 2011: KEYNOTE: THE FUTURE OF SOCIAL MEDIA

This talk explores the historical context of social media, tracing its roots back to Roman times and asserting that the participatory nature of media is not a modern phenomenon. The speaker discusses how traditional forms of media were inherently social before the rise of centralized mass media in the 19th century, framing the resurgence of social media in the digital age as a return to these earlier practices. Tom Standage, the digital editor at The Economist and an accomplished author of several history books, provides insights into the evolution of publishing tools over the past two millennia, enriching the understanding of today's digital landscape.