About this talk
This talk explores the competitive landscape of content management systems within higher education, particularly analyzing why many institutions choose proprietary CMS solutions over Drupal. The speaker shares data-driven insights for agency leaders, covering the features, pricing, and differentiators of proprietary CMS products. Additionally, the session addresses the CMS evaluation process and common misconceptions surrounding Drupal. Attendees will leave with strategies to position their Drupal agencies more effectively against proprietary partners during website redesigns.