About this talk
In this talk, Liselott Lading, Director of Business Consultancy at Avenga, discusses how a data-driven approach can revolutionize talent identification in the traditionally male-dominated field of motorsports. She presents a collaborative initiative that combines technology, academic research, and insights from motorsport professionals to create a fair and transparent method for nurturing young drivers, regardless of gender. Liselott explains how the underlying data model tracks drivers' progress from karting to Formula 1, utilizing AI techniques to assess performance and recognize talent. Drawing from her extensive involvement in the project, she shares insights into the challenges and decisions encountered during its development, while emphasizing the potential of smarter resource allocation to drive significant change in talent evaluation practices.
