Your Data Has a Story — Here's How to Tell It | Artur Ferreira PtS 2024

This talk features Artur Ferreira, a Data Storytelling Expert and CEO of SOAP. He discusses the critical importance of transforming data into compelling narratives that inspire action. Artur introduces his three-pillar framework of data, narrative, and visualization, emphasizing how to find meaningful insights and structure stories to engage different audiences. He explores cognitive biases that can distort analysis and illustrates the three-act structure as an effective approach to data storytelling, demonstrating how to effectively communicate complex information to a range of stakeholders.