From Digital to AI Transformation - with Gennadiy Vorobyov from Netpeak
About this talk
In this talk from the Balkan eCommerce Summit 2025, Gennadiy Vorobyov, CEO of Netpeak Bulgaria, discusses the significant shift businesses can make from digital efficiency to AI-powered transformation. He covers how AI is reshaping project management, marketing, recruitment, and customer service using real-world examples, and emphasizes the role of tools such as Adobe Firefly, ChatGPT, and Ringostat AI in enhancing speed and creativity across teams. The speaker also explains how Netpeak Group utilizes AI for business analysis, talent screening, and gaining insights from automated calls. Additionally, he provides insights on preparing organizations and future generations to embrace AI thinking in order to maintain competitiveness in an increasingly automated world.
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