All talks from Balkan eCommerce Summit 2025
Borders? What Borders? Cross-Border Simplified – Zina Sili & Victoria Seymour-Stathopoulou, Skroutz
This talk introduces Scrooge, a leading e-commerce platform in Greece that has evolved from a price...
Unlocking the Cross-Border eCommerce Opportunity - with Alon Friedman, FedEx Express
This talk explores the impact of artificial intelligence (AI) on various aspects of life and busines...
Beauty Brand Creation, Reinvented: A Game Changer for Entrepreneurs - Lidiya Stoycheva- Biopharma
This talk explains the steps involved in launching a cosmetic brand in the European Union market. Th...
Ethical Approach to AI – with Marina Markova from Shutterstock
This talk addresses the intersection of ethics and artificial intelligence, particularly in the cont...
Marketer vs AI: Who Actually Boosts Revenue? - with Alex Danchenko from Yespo
This talk explores the growing impact of AI technologies in the marketing sector, highlighting the s...
FX Risk Management for E-commerce: Is It Essential? - with Svetoslav Georgiev from Ebury
This talk addresses the topic of foreign exchange (FX) risk in e-commerce businesses, particularly a...
“What If eCommerce Had a Scoreboard” with Ana Oprita from Business League
In this talk, the speaker introduces a newly developed live scoreboard specifically designed for e-c...
Human-AI Workflows That 10x Productivity – with Iliya Valchanov from Team-GPT
This talk addresses the creation of human-AI workflows, emphasizing the importance of adapting to ad...
Breaking Borders: Fulfillment & COD as Game-Changers – Vichren Bisset & Michal Jedlicka, euShipments
This talk provides insights into the e-commerce logistics landscape in Eastern Europe, focusing on t...
The Ultimate Workshop on Email Flows: Build, Launch, and Win BIG - Stefan Chiriacescu
In this talk, Stefani Descu discusses the significance and effectiveness of email automation in e-co...
How New Technologies Are Shaping the Future of Online Payments - with Anton Hristov from DSK Bank
This talk focuses on the evolution of payment processing within DSK Bank in Bulgaria, highlighting t...
Clicks to Conversions: The Science of eCom Growth - with Will Laurenson from Customers Who Click
In this talk, Will Lawrenson, founder of Customers Who Click, discusses the science of converting cl...
Multi-Channel Sales from the Merchant’s Point of View – with Ciprian Cazacu from easySales
This talk focuses on the journey of Empria, an e-commerce business that began in Romania in 2018. Th...
From Invisible to Invincible: E-Commerce Growth with OLX - featuring Cezar Cârligeanu from OLX
This talk presents Ox, a rapidly growing marketplace company that operates tech and AI-enabled platf...
Navigating Payment Gateways and Shopify in the Balkans - with Adin Mulaahmetovic from Power Commerce
This talk covers the challenges and opportunities in the e-commerce landscape of Southeast Europe, p...
Trading in the EU? Mind your IP - Stay Competitive! - with Zornitsa Dimitrova from Zipit Legal
This session explores the crucial link between intellectual property (IP) and e-commerce success. Th...
How to increase conversions & gain new customers on your e-shop. Affiliate can help-Marina Kostkova
In this talk, Marina Koskova discusses how affiliate marketing can significantly enhance conversion...
Generative Engine Optimization - with Max Sinclair from Ecomtent
This talk focuses on generative engine optimization (GEO) and its implications for SEO in the age of...
Cost of Sales: PPC vs. Marketplace - with Sorin Dochian from Heureka Group!
In this presentation, Serindo Kan, the country manager of Compardo Drop, discusses how e-commerce bu...
Your Balkan Expansion, Simplified - with Catalin Gealapu from Base
This talk discusses the opportunities in the Balkan market, focusing on e-commerce growth and consum...
From Digital to AI Transformation - with Gennadiy Vorobyov from Netpeak
This talk focuses on AI transformation and its applications across various sectors such as marketing...
Two Speeds of Open Banking in Europe: Why Did the Baltics Embrace It? - Marijus Plančiūnas, Paysera
This talk explores the rise of open banking in Lithuania and its implications for Bulgaria's payment...
“Measuring the True Impact of Digital Strategy: The Power of Meta & Search” - Paweł Panawa from Meta
This talk discusses the impact of digital strategy on advertising, specifically focusing on the rela...
How Balkan Consumers Will Continue to Shape the e-Comm Industry - Corina-Andreea Bulimar, Mastercard
In this talk, Karina Bulimar, leading business development for Mastercard services in Southeast Euro...
The Power of 5:Lead with Focus, Act with Purpose, Grow with Consistency-Nektarios Zisis-Growth Point
In this talk, Nectario Zeiss, co-founder and CEO of Growth Point Company, discusses the crucial role...
Sell Beyond Borders: How eMAG Helps Sellers in Bulgaria, Romania & Hungary – Mihai Lupascu, eMAG
This talk presents the opportunities for growth within the EMAG e-commerce platform, one of the larg...
TikTok Ecommerce Solutions - with Alexander Vladimirov from Aleph
This talk focuses on how TikTok can enhance e-commerce business strategies, particularly through adv...
The impact of locker & convenience store deliveries on the courier industry - Cornel Morcov
This talk focuses on the shifting landscape of delivery methods in the e-commerce sector, emphasizin...
Growing with Data-Driven Loyalty Programs - with Norbert Madar from PwC
This talk provides a comprehensive overview of the current e-commerce market, focusing on the challe...
“Breaking Borders: The GymBeam Way to E-commerce Growth” with Igor Miškić from GymBeam
This talk discusses the e-commerce expansion journey of Jim Beam in the Western Balkans. The speaker...
Global E-Commerce Trends and Turkey’s Unique Approach – with Hasan Önal - Ministry of Trade, Turkey
In this talk, the speaker discusses global e-commerce trends and Turkey's approach to this rapidly e...
The Future of E-commerce Logistics - Radoslav Krumov, Sameday Bulgaria
In this talk, Ardu Kumov, the CEO of Same Day Bulgaria, discusses the evolving landscape of e-commer...
Conversational Commerce Reinvented with AI - with Lili Kostadinova from CloudOffice
In this talk, Lily Costustadinova, a corporate sales manager at Cloud Office, discusses the signific...