From Invisible to Invincible: E-Commerce Growth with OLX - featuring Cezar Cârligeanu from OLX

This talk presents Ox, a rapidly growing marketplace company that operates tech and AI-enabled platforms for trading a wide range of products and services. The speaker discusses how Ox connects millions of users, facilitating trade in categories like cars, real estate, electronics, fashion, and jobs. With nearly half of the active listings coming from professional sellers, Ox has evolved to support small businesses by providing a platform with zero sales commission and business page features. The discussion highlights the importance of sustainability, showcasing how Ox contributes to the circular economy by promoting the resale of goods, which has significant environmental benefits. The speaker emphasizes the potential for sellers to reach millions of clients and grow their businesses through visibility and targeted advertising on the Ox platform.

and the volume. Ox is one of the world's fastest growing marketplace companies. Our vision is to build marketplace ecosystems enabled by tech, powered by trust, and loved by our customers. We operate tech and AI enabled platforms that help tens of millions of people every month to trade and transact in multiple categories. From cars to real estate, electronics to furniture, fashion to jobs and services, and everything in

between. We help people buy items that they need or want and sell them when they don't. We are an important part of people's everyday lives. We are building the next generation of trading platforms. Offering a safer and more convenient experience. Our product recommendations help people find what they are looking for more easily. Our pricing recommendations help people sell their products quickly. We offer secure payment and delivery

options. We also help small businesses to thrive, providing them with different services, access to a large number of clients, and relevant data to help them grow. We also play a critical role in the circular economy, giving multiple lives to many products that would otherwise be thrown away at great environmental cost. [Music] We have built a great business and this is only the beginning. We are excited about

our journey ahead. At Ox, we have thousands of passionate and capable employees who work every day to delight our customers. Our people are at the center of everything we do. We invest in them to build our strong culture of collaboration and ownership. We are Ox. >> Hello everyone. Thank you for staying with us. We are X. I'm Chesar. Um it's before lunch, few minutes before lunch. So

thanks once again for still staying with us. From invisible to invincible. Maybe some of you will say that this is just a cliche. This is just just a nice title for a for a nice event. But what if I tell you that with just few clicks away the merchants as a merchant, a seller can step out in front of almost 3.5 million potential clients and this is

just in Bulgaria together with Oil X. And this is possible and let me tell you how exactly in the upcoming slides. We are Olex group and do you know where does it come from? Ox the abbreviation. Does anyone know? Would you like to give a shot? It is an It's coming from online exchange in fact. And everything started with a platform dedicated to individuals to exchange to

trade things, products to sell and buy different kind of stuff. But of course over the last years things evolved a lot for Olex. I mean we are present in more than 20 markets. We are more than we are almost 3,000 people employees in Ox. We have 40 almost 45 million app users per year worldwide and almost 73 million active ads on all the on all the countries.

So worldwide. So things evolved a lot and out of this 73 million active ads almost half of them are coming from business sellers and not from private sellers. So the platform evolved a lot because the business sellers realized the the huge potential that they can have by joining Ox and they came and they started to sell using OX. Only last year almost 11 million people found a

new home on Olex worldwide. So beyond its practical use, I would say that OX is a transformative plays a transformative role in people's life. More than 4 million people found a job in Olex. It means that there were a lot of employers that uh succeeded to occupy their vacancies with Ox. So big companies, big employers. Also more than 11 million people found a car on the platform.

In the same time it means that there were sellers which sold those cars to those 11 million people. So we can say that today Ox became the place where the demand meets the offer and we are one of the most important players when it comes about sustainability. So only last year 3 million tons of CO2 were less uh used thanks to the recycling and to the users

that used Oil X and sold with Oil X. Also when it comes to uh monetization people saved and our users saved almost 170 million euros only by trading use electronics in Ox. And if we talk about businesses that are present in Ox, 50% of small entrepreneurs, they doubled their business together with Ox. And almost 30% grew more than 10 times just by being present in Olex and

selling on Ox. Let's bring the topic in Bulgaria and let's put the loop on on Bulgarian market where we are present here. As I told you, we had last year in average 3.3 million users, active users monthly on the platform. That generated a volume of 2.3 million listings, active listings, and almost 640k deals per month in the last 12 months. If it's a lot, if it's less,

you should decide and you can you can make a comparison to the other platforms or to your own online stores. And most of the categories and the the most requested categories where most of the ads were placed were mainly in goods. This is the major category, number one category that had most of the listings last year, 16.6 million listings. And if we go in the subcategories, we

can see that most of the listings there were in fashion, mother and child, electronics, sports and hobbies, home and garden, machines and tools. These are the most um the categories with most of the most of the listings. And as I told you, almost half of them are coming from professional sellers. On the other side, when you look at the demand, there are almost 10 million replies exactly

on the same categories. So again, the offer and the demand in the mirror. The second major category with a huge traction in oil is it's car parts. So car parts generated last year almost 4 million insertions. And mainly if we go in the subcategories the parts tires and wheels accessories moto accessories parts for agro and if we look on the number of replies almost 3.2 million replies

for this for this category. So most the biggest categories today in oil bulgaria are goods with electronics home and garden fashion and car parts. So, if until now I didn't convince you why you should join Olex as a professional seller, just few more tips and tricks. First of all, there is a zero 0% sales commission. We don't charge the sellers based on what they sell. It's just

pay to post. So, you can post an ad an item and you can sell 1,000 items uh beyond. We don't charge you anything for how many items you sell. You just pay to post. This is a model. Of course, you can publish multiple ads across categories. There is a business page and this is very important because most of the sellers when they're joining Ox as a business

seller, they tend to do the same thing as when they were like a private seller. But it's not working like this. So, if you're a professional seller, we encourage you to create your business page in Olex in order to increase your visibility. It means you're going to have your logo, you're going to have your banner and all the contact info there for the clients to recognize you

and also to redirect your clients on your own business, on your own online store. And we will see in the upcoming slides how does it work. Also, if you want to step out from the crowd, you can use also the promo packages that we are offering uh to you as a as a professional seller. And of course all the professional sellers I mean the the biggest ones

they receive support from our consultants which are also present today here. And all of them they receive uh insights they receive reports and uh all the necessary info related to their activity in in Ox. As I said, these are the most important advantages of having a business page. And once again, you have a full visibility with your business page. This is for free. It's included already in

the premium and max packages. And also maybe the most important one besides increasing your visibility on Google. You can redirect your clients on your own online business store from the Ox business page. So every professional seller can create an online store inside Olex and then they can redirect their potential clients or the leads on their online uh store. And this is how a business page looks like

for some of our clients is not just the ads again is the logo. It's a full advertised um setup. So full visibility for for the sellers that are present in uh in Olex and like this also the seekers will make the difference and will realize who is the seller if it's a private seller or or if it is a professional Now if you listed an ad, you

use the promo packages and still you want more, you have also the advertising uh services that you can access and you can build some advertising campaigns together with our advertising consultants and you can access 1.4 4 million monthly unique users which are open for advertising and this is in Bulgaria here on the platform in Bulgaria and you can build your campaigns based on demographics, interests, purchase intent

and custom audiences and these are just few of the professional sellers that are present today on our platform. just few of them and they are using Olex as one of the main sales channels to sell their products and to advertise their services. So there are from different industries like automotive, electronics, home and garden but worldwide we have also even bigger clients. Decatlon for instance it is a

client that we have in Romania and in Poland. Decatlon is selling on Olex X. Most of the products that Decaton is selling on Olex X are return products or products coming from buyback. So Decaton is a huge name, a huge retailer, but still they're using Olex as one of the main channel selling channels especially for these kind of products. Once again, I do believe we do believe

that and seeing uh how the professional sellers are acting today in Ox, they can really grow from invisible to invincible by stepping out in front of 3.5 almost 3.5 million potential clients that we are having today in Olex. If you want to get more info about how you can sell, how you can start to sell, how you can grow your business together with OX, please meet us

at our stand. We are present here together with our team. Thank you Merci. And if you have any questions ready to take them. [Applause]