Unlocking the Cross-Border eCommerce Opportunity - with Alon Friedman, FedEx Express

In this talk from the Balkan eCommerce Summit 2025, Alon Friedman, Senior Sales Manager for Southeast Europe at FedEx Express, explores how merchants can achieve global growth in international eCommerce. He discusses the anticipated growth of cross-border eCommerce, which is projected to outpace domestic markets in the next decade, and outlines what international shoppers expect, including fast delivery and clear return policies. The speaker also addresses common challenges such as customs delays and high return rates, while highlighting how FedEx's logistics solutions and innovations can help merchants navigate these hurdles effectively to enhance their cross-border revenue.