Marketer vs AI: Who Actually Boosts Revenue? - with Alex Danchenko from Yespo

In this talk from the Balkan eCommerce Summit 2025, Alex Danchenko, Co-founder and COO of Yespo, examines the transformative impact of artificial intelligence on marketing execution and strategy. He explores how AI drives personalized recommendations, predictive segmentation, and autonomous campaign management, marking a significant shift from traditional A/B testing to self-optimizing AI systems. The session includes real-world case studies demonstrating substantial increases in conversions and order share across various channels including email, mobile, and web. Danchenko highlights the role of "Marketer's Assistant" technology, emphasizing how it allows marketers to concentrate on creativity and strategy while AI manages execution.