Navigating Payment Gateways and Shopify in the Balkans - with Adin Mulaahmetovic from Power Commerce

In this talk at the Balkan eCommerce Summit 2025, Adin Mulaahmetovic, Managing Director at Power Commerce, discusses the challenges of building modern, scalable eCommerce solutions in Southeast Europe amidst platform and payment limitations. He explains the absence of Shopify Payments in the region and highlights how local entrepreneurs are navigating this obstacle through strategic partnerships with Monri and Shoplazza to create a comprehensive Balkan eCommerce solution. The speaker also addresses unique market characteristics such as cash on delivery prevalence, low trust in digital platforms, and high cart abandonment rates, while emphasizing the importance of designing compliant, localized online stores that align with both business goals and regional regulations. This session provides insights on transforming regulatory complexity and market fragmentation into opportunities for growth and innovation in eCommerce.