Sell Beyond Borders: How eMAG Helps Sellers in Bulgaria, Romania & Hungary – Mihai Lupascu, eMAG

This talk, presented by Mihai Lupascu, Selection Growth Director at eMAG Marketplace, explores strategies for sellers to expand their businesses regionally within one of Central and Eastern Europe’s most advanced commerce ecosystems. The speaker discusses how sellers can access over 7 million active customers and 1.4 million Genius users across three countries through a single seller account. He highlights the significant sales increases seen by cross-border sellers who utilize eMAG's logistics, customer care, and translation support. Additionally, the session covers how tools such as Fulfilment by eMAG, eMAG Wallet, and promotional campaigns enable faster growth with reduced operational friction for marketplace sellers in Southeast Europe.