Multi-Channel Sales from the Merchant’s Point of View – with Ciprian Cazacu from easySales

Ciprian Cazacu, Co-Founder and CEO of easySales, invites Tudor from Empria for an insightful discussion on building and scaling a multi-channel business at the Balkan eCommerce Summit 2025. This talk explores how Empria transformed from a small family project into a recognized brand operating on various platforms like eMAG and GOMAG. Cazacu and Tudor address the operational challenges faced by merchants on marketplaces and how easySales integrations can streamline processes such as order management, invoicing, and returns. The session offers a candid merchant perspective, sharing valuable insights and lessons learned for those looking to expand their sales channels successfully.