About this talk
This talk features Alexander Vladimirov from Aleph on the Aleph Holding Stage at the Balkan eCommerce Summit 2025, where he explores TikTok's transformative impact on the future of shopping. The presentation focuses on how TikTok enables brands to achieve full-funnel results, effectively engaging customers from discovery through to retention. Vladimirov discusses the unique reach of TikTok users that cannot be accessed through other platforms and elaborates on tools such as Smart+ Catalog Ads and TikTok Shop that enhance performance and simplify the purchasing process. Additionally, he highlights strategies for scaling content through TikTok's AI-driven features, including TikTok One and Creative Exchange, to maximize eCommerce potential.
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