Generative Engine Optimization - with Max Sinclair from Ecomtent

This talk showcases Max Sinclair, founder of Ecomtent, as he introduces Generative Engine Optimization (GEO) at the Balkan eCommerce Summit 2025. The session explores how Large Language Models such as ChatGPT, COSMO, and RUFUS are reshaping traditional search into a more conversational and intent-driven shopping experience. Sinclair discusses the diminishing importance of keywords in favor of intent matching, visuals, and knowledge graphs, while outlining a practical four-step GEO plan for optimizing content for AI-driven platforms. Attendees will gain insights on enhancing brand visibility across AI assistants and preparing for the future of voice-ready consumer engagement.