Balkan eCommerce Summit 2025

How New Technologies Are Shaping the Future of Online Payments - with Anton Hristov from DSK Bank

19:34 · 29 Apr 2025 – 30 Apr 2025 · YouTube

About this talk

This talk features Anton Hristov, Head of Sales & Partnerships at DSK Bank, who discusses how payment innovation, mobile wallets, and next-generation checkout solutions are transforming customer expectations in digital commerce. The speaker highlights the growing dominance of digital wallets like Apple Pay and Google Pay in Bulgaria, which currently account for one in four online transactions and are expected to reach one in three by 2025. He also explains how innovations like Click to Pay and biometric authentication enhance the checkout experience by reducing friction. Furthermore, the session includes real-world insights from companies such as Speedy and Domino's, illustrating the impact of modern payment flows on revenue and customer satisfaction. Hristov emphasizes the importance of automating and optimizing payment processes to succeed in today's mobile-first eCommerce landscape.