Giulia Panozzo: Fundamentals of Neuromarketing: How Brains Decide - and Brands Win

This talk, presented by Giulia Panozzo, explores the field of neuromarketing, which combines neuroscience and cognitive science to better understand consumer behavior. Giulia explains how attention and emotion influence customer decisions and highlights the cognitive biases that affect choices throughout the marketing funnel. She shares real-world case studies and practical tools, emphasizing ethical considerations and best practices for incorporating neuromarketing strategies into an omnichannel approach. This session offers valuable insights that can enhance marketing effectiveness and drive customer engagement.