Janina Bak: Why Smart Organizations Make Stupid Decisions? Business lessons

In this insightful talk, Janina Bąk addresses the paradox of why smart organizations often make irrational decisions despite having competent teams and experienced leaders. She argues that the underlying issue is not a lack of intelligence, but rather environmental factors such as systems and processes that can hinder clear thinking. Through the examination of scientific research, real business examples, and unexpected experiments involving pigeons, coconuts, and Post-it notes, she demonstrates how to create optimal conditions for decision-making. This session highlights how effective design can lead to better outcomes and foster innovation within organizations.