Jessica Redman: How to Optimise Your Content for AI Models - Get Found, Be Visible

This talk covers how to strategically optimize content for large language models (LLMs). Jessica Redman presents real-world case studies from brands in the sustainability and finance sectors, demonstrating effective steps to enhance LLM visibility for high-value queries. Attendees will learn essential tactics for driving qualified traffic and gaining authoritative backlinks, positioning their content for AI-driven discovery, and staying competitive in the evolving search landscape. Ideal for marketers, content strategists, and brand leaders, this session offers practical guidance for future-proofing digital presence in an AI-centric world.