“Breaking Borders: The GymBeam Way to E-commerce Growth” with Igor Miškić from GymBeam

In this talk at the Balkan eCommerce Summit 2025, Igor Miškić, Country Manager of GymBeam for the Western Balkans, discusses how GymBeam transforms cross-border eCommerce challenges into growth opportunities across 16 countries. He explores the importance of creating a localized experience, covering areas such as marketing, content, support, and logistics. The speaker delves into navigating regulatory barriers, taxes, customs, and product registration while also explaining the concept of "smart logistics" involving new warehouses, fast deliveries, and local partnerships. Additionally, he highlights customer preferences in the region, from payment methods to communication channels, emphasizing that successful marketing strategies require local adaptation rather than mere translation. Drawing on a decade of eCommerce experience, Igor provides practical insights aimed at inspiring brands to expand into new markets.