From Invisible to Invincible: E-Commerce Growth with OLX - featuring Cezar Cârligeanu from OLX

In this talk on the Mastercard Stage at the Balkan eCommerce Summit 2025, Cezar Cârligeanu, Head of Sales at OLX, discusses the impact of OLX as a leading platform that empowers businesses to enhance their visibility and connect with millions of users across Bulgaria and beyond. The speaker shares insights into OLX's impressive performance, including over 400 million monthly impressions and the 1.4 million unique users it attracts in Bulgaria. He explains how small businesses leverage the OLX ecosystem to significantly increase their revenue, with some seeing growth of up to 10 times. Additionally, the talk covers strategies for utilizing sales commission-free business pages, promotional packages, and bulk listings to drive growth and examines user behavior to highlight OLX as a vital growth engine for both goods and automotive sellers.