FX Risk Management for E-commerce: Is It Essential? - with Svetoslav Georgiev from Ebury

In this talk at the Balkan eCommerce Summit 2025, Svetoslav Georgiev, Head of Sales at Ebury, discusses the significant impact of currency fluctuations on eCommerce businesses and emphasizes the importance of managing foreign exchange (FX) risk for international scaling and profit protection. He explains how trading in multiple currencies introduces both opportunities and challenges, particularly concerning pricing and planning. The speaker covers essential hedging techniques such as invoicing, rolling, and layered strategies, showcasing how Ebury's platform simplifies these processes for fast-growing companies. This session highlights how effective FX management can enhance negotiation leverage with suppliers, improve forecasting accuracy, and strengthen long-term competitiveness in the global market.