Global E-Commerce Trends and Turkey’s Unique Approach – with Hasan Önal - Ministry of Trade, Turkey
About this talk
This talk features Hasan Önal, an expert from the Ministry of Trade in Turkey, as he discusses emerging global dynamics in digital commerce at the Balkan eCommerce Summit 2025. He explores major trends such as social commerce, gamification, voice shopping, and Web3-enabled payment solutions. The speaker highlights Turkey's exceptional 293% growth in e-exports from 2022 to 2024 and its strategic goal to achieve 10% of total exports through eCommerce by 2028. Additionally, he addresses key barriers that SMEs face in cross-border trade and the digital tools and state-led initiatives that support their global expansion.
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