How to increase conversions & gain new customers on your e-shop. Affiliate can help-Marina Kostkova

In this session from the Balkan eCommerce Summit 2025, Marina Kostkova, Business Development Manager at CJ | VIVnetworks, presents a data-driven exploration of how affiliate marketing drives sustainable growth for eCommerce businesses across Europe and beyond. The talk outlines the cost-effectiveness of affiliate marketing, where payment is based solely on performance, and covers essential strategies for launching and scaling an affiliate program, including tracking setup, publisher onboarding, brand protection, and continuous optimization. Kostkova shares key components of a successful affiliate strategy, emphasizing the importance of structure, trust, tailored communication, and actionable insights, while highlighting impressive results achieved by CJ | VIVnetworks, such as over €389 million in revenue and 14,500 active publishers in just one year.