The Ultimate Workshop on Email Flows: Build, Launch, and Win BIG - Stefan Chiriacescu

In this session at the Balkan eCommerce Summit 2025, email marketing expert Stefan Chiriacescu shares valuable insights into building effective revenue-generating email flows. He explores essential flows that every eCommerce brand should implement, including welcome sequences, opt-in strategies, and abandonment flows, while emphasizing the importance of personalization and scheduling for optimizing ROI. The speaker also discusses how to leverage AI for enhanced segmentation, A/B testing, and campaign planning, along with common pitfalls that can negatively impact email deliverability and how to rectify them through proper authentication and list hygiene. This talk provides actionable tactics for improving email marketing strategies.