Trading in the EU? Mind your IP - Stay Competitive! - with Zornitsa Dimitrova from Zipit Legal

This talk features Zornitsa Dimitrova, Managing Partner at Zipit Legal, who discusses the importance of robust intellectual property (IP) protection for eCommerce businesses in the EU. The session covers why safeguarding brand assets, visuals, and content is essential for business growth and market trust, along with the implications of new EU regulations such as the Digital Services Act on platforms and sellers. Dimitrova also explains how to utilize EUIPO tools for trademark registration and violation reporting, and she emphasizes the need for a proactive IP strategy that addresses the dual role of AI in protecting rights and presenting challenges. Attendees will gain insights into creating a smart IP approach that mitigates risks and drives success in the European eCommerce landscape.