Your Balkan Expansion, Simplified - with Catalin Gealapu from Base

In this talk at the Balkan eCommerce Summit 2025, Catalin Gealapu, Head of Country for Romania and Bulgaria at Base, explores the key strategies for merchants aiming to scale effectively in the Balkans. The discussion highlights the region's rapid eCommerce growth, driven by factors such as fast delivery, cash on delivery, free returns, and the importance of social proof. Gealapu also covers the leading platforms and payment methods in the area and how Base facilitates market expansion through centralized logistics, local integrations, automated workflows, and real-time performance tracking. This session provides valuable insights for businesses looking to succeed in the evolving Balkan markets.