Beauty Brand Creation, Reinvented: A Game Changer for Entrepreneurs - Lidiya Stoycheva- Biopharma

In this talk at the Balkan eCommerce Summit 2025, Lidiya Stoycheva, CEO of Biopharma Laboratories, presents a comprehensive roadmap for launching successful beauty brands, covering every stage from initial concept to market-ready product. The speaker details a ten-step process that includes crucial aspects such as product development, regulatory compliance, pricing, logistics, and post-launch strategy. Stoycheva also highlights common pitfalls faced by founders and emphasizes the importance of strategic thinking in brand ownership, advocating for a partnership model that accelerates market entry while ensuring quality and compliance. This session provides valuable insights from an industry expert on building a sustainable beauty brand.