Borders? What Borders? Cross-Border Simplified – Zina Sili & Victoria Seymour-Stathopoulou, Skroutz

This talk at the Balkan eCommerce Summit 2025 features Zina Sili and Victoria Seymour-Stathopoulou from Skroutz, who present strategies for simplifying cross-border selling for Southeast European merchants. The speakers explain how Skroutz facilitates entry into markets such as Greece, Romania, Bulgaria, and Cyprus without the need for sellers to rebuild their infrastructure or brand trust. They discuss the factors contributing to a remarkable 120% year-over-year GMV growth from international sellers, reaching over 6.4 million users. Additionally, the session covers how Skroutz enhances operational efficiency through integrated payment, delivery, and logistics solutions, while providing valuable marketing, customer care, localization, and real-time data insights to support sellers in their success.